NEW YORK: Worry lines and creases
between the eyes apparently are no longer a sign of virility among men in the
US.
More and more men are using botox to get rid of the wrinkles.
Demand for the nerve-deadening treatment has risen considerably. In 2001 about
100,000 US men got a shot of botox in their foreheads and their numbers had
tripled by 2007.
Often the male customers seeking the cosmetic
treatment are successful high-salaried men in their early 40s. But sometimes
they are a bit older as in the case of 58-year-old Olympic swimming champion
Mark Spitz. The seven-time gold medallist announced this year that he has had a
botox treatment and secured an advertising contract in the process.