NEW DELHI: The National Tiger Conservation Authority (NTCA) which has been set up to protect the endangered stripped animal is on the look out for an 'eye-catching ferocious wild cat' to be used for its brand flagship logo that can best envison its task.

NTCA's move came after the Wildlife Protection Society of India (WPSI), an NGO headed by prominent wildlife activist Belinda Wright alleged that the tiger conservation authority has copied its logo and “using it without permission”.

“We want NTCA officials to look into the matter seriously and find some other design otherwise there would be confusion as well as misunderstanding,” Wright said.

The NTCA has agreed to change the design and is now making efforts to find a new logo that bodes well with its image -- a protector of the endangered predator.

“We had simply picked the logo from the website as a short-gap arrangement to move on with our work. However, we are now on the job to get the best image for the organisation,” an NTCA official said.

Some officials of the authority, headed by Union Minister of State S Raghupathy, submitted a few sample logos for approval in their last meeting.

However, NTCA disapprove the samples saying that the tiger displayed in the logos was a "meek looking" instead of "ferocious having wild instinct," which could convey the nature of business of the organisation.

"After all, NTCA is working for conservation and protection of wild tiger population. The design should capture well the image of the authority," the official said.

Set up at the initiation of Prime Minister Manmohan Singh in 2005, NTCA aims to protect the big cats in the wild where their count has declined to less than 2,000 according to the Dehradun-based Wildlife Institute of India.